⎝⎛星力捕鱼⎞⎠

Brand Concept
Brand Concept
Exhibiting Excellent Talents and Casting the Road to Success
⎝⎛星力捕鱼⎞⎠ > About XCMG > Brand Concept
  • Vision
  • Brand Positioning
  • Core brand value
  • Brand spirit
  • mission
Vision
Become a world-class enterprise with global trust and unique value creativity!

Interpretation:
• Global Trust: We are committed to meeting the needs of our customers and helping them succeed is the foundation of our survival and development. We must meet the diversified needs of customers from all aspects of products, technologies, services and solutions. We must stand in the perspective of customers, use true passion, dedicated dedication, and continuous innovation to creatively meet customers 'realistic and value-added needs, and win customers' trust and trust.
• Unique value and creativity: We strive to create differentiated core competitive advantages, focus on customers, integrate research and development, manufacturing, and service resources, and create reliable value for customers with advanced technology, environmental protection and efficient composite capabilities to create value for customers and help customers realize success.
• World-class enterprises: We must build Xugong into a world-class enterprise with an international talent team, leading international technology, international management level, international corporate culture, and international brand influence.

The blue quadrilateral represents the globalization of Xuye Industry and the globalization of the four seas; Founder Zhengxu conveys the corporate character of Zhenggong Zhengdao, which is honest and trustworthy; the softened four-corner edge symbolizes that Xu Tools has an outer circle inside, a harmonious east wisdom.
The regular hexagon is inspired by the abstract nut, which represents the industry characteristics of construction machinery, and also represents efficiency and effectiveness.
The three sides represent XCMG's core values:
The triangle top gyro symbolizes that Xugong adapts to market competition, debugs its self-consciousness of crisis and enterprising, and never stops pursuing improvement and innovation.
The logo is based on blue and white. The contrast is strong, clear, concise, and eye-catching; it means broad tolerance, purity and rationality, eternal life, and unlimited creativity.
Brand Positioning
Global trusted engineering equipment solution service provider!
Brand Core Value DNA
Brand spirit
Innovation, challenge, responsibility, integration
mission
Explore engineering technology and provide solutions for global engineering construction and sustainable development!
Interpretation:
• Exploring Engineering Technology: We are industry-oriented, adhere to the principle of good dedication, have no devotion, focus on engineering technology and equipment and related application fields, deepen Rio Tinto, extend moderately, and rely on bit by bit, persevering innovation, and do our best Create quality with wisdom, and create a bright future for the "industrial summit" of the global industry.
• For global engineering construction and sustainable development: Our existence is to better serve global engineering construction. As a corporate citizen, we are deeply concerned about the sustainable development of human society and are committed to creating a better world.
• Solution: We provide customers with not only leading products, technologies and services, but also overall solutions that meet diverse needs, thereby continuously creating value for customers and helping them succeed.
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